Betterment for Advisors debuts paperless ACATS system
By Ryan Neal
With paperless ACATS, the robo is making it easier for advisers to move assets from traditional custodians over to Betterment for Advisors. While the company hopes this results in more assets moving to its platform, Mr. Choi said Betterment for Advisors’ primary goal is just making the platform more useful to advisers.
“We see things out there that are done in a completely old-school way,” Mr. Choi said, adding that the the current ACATS process is “totally insane.”
“The real benefit for us here is that it benefits the adviser: less work on their end, less paper on their end and less hassle on their end,” he added.