Ritholtz Remakes Liftoff With Betterment’s Help

By Sam Steinberger

The Lion King isn’t the only remake of the summer. Betterment for Advisors and Ritholtz Wealth Management are announcing a partnership they began back in February, with the media-savvy wealth management firm re-animating its automated investing platform, Liftoff, now powered by Betterment. The partnership means Envestnet’s Upside is no longer behind the offering.

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This article originally published July 15th, 2019 on WealthManagement.com.

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