Ritholtz Wealth launches Betterment-powered robo advice platform
By Ryan Neal
Ritholtz Wealth Management is relaunching its digital advice product, Liftoff, using Betterment for Advisors.
For Betterment, which typically keeps details about its for-advisers product close to the vest, it’s a big get — if not in terms of assets, then certainly in terms of media exposure. Ritholtz Wealth employs some of the most recognizable names in financial advice, including CEO Josh Brown and CIO Barry Ritholtz.